EE which has more than 26 million customers and offers Orange, T-Mobile and EE plans was the first UK operator to launch 4G and already has 3.6 million 4G customers. The business has revealed that it will now leverage the hybris Commerce Suite and its hybris Telco Accelerator to create an unparalleled commerce experience for its customers.
“Having established ourselves at the top of the market, our next focus is to ensure that we can maintain our competitive edge with our customers, continuing to forge the way as the most advanced digital communications company in Britain,” explained Dominic Collins, Director of Digital, EE. “In order to do this, we need a commerce platform that could support our core business digitally, and also extend into other channels, customer touchpoints and product categories.”
By selecting the telecoms specific Telco Accelerator product which is designed specifically for the sector it will meet the complex needs of EE with Mobile, Customer Service and Order Management modules enabling operators to optimise customer service and customer retention levels.
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