Data driven digital marketing company RedEye is to launch
a self-service website personalisation tool. RedEye’s website personalisation
technology is designed to enable online companies to segment visitors and then
deliver personalised website content to each segment. The tool can integrate
with any content management system, and includes a simple drag and drop
interface, making the process extremely easy to use.
Mark Patron, CEO at RedEye said, “Digital marketing has
matured to the point that website personalisation can now be a reality for all,
not just Amazon. It is the next step in one-to-one marketing enabling online
marketers to grow their sales by 15 per cent to 30 per cent. This new development makes the
personalisation available to our email clients also accessible to their
websites. For many years we have helped our clients build rich behavioural profiles
of their customers. Now they can use these profiles to target relevant website
content to deliver better results. We have worked hard to make it easy to
deploy – we are extremely excited about this new product.”
Haven Holidays is one of the clients already making use
of website personalisation. Using website personalisation Haven Holidays has
witnessed an increase in bookings of over 20 per cent compared to the numbers
of bookings made when a user does not experience personalised website content.
Alison Dunn, Head of E-Commerce at Haven Caravan Parks
said. “Website personalisation is the future. We’ve been running highly
targeted personalised and targeted email campaigns with RedEye for years, and
we were delighted when they provided us with the opportunity to trial the new personalisation
technology to provide highly targeted and relevant information to our customers
on our website.
“I would encourage marketers to think about how they can
improve the customer experience online, and a very good way to do this is to
make information personal and relevant to the user. Our personalised email
trigger campaigns have seen great results such as a 54 per cent open rate and
53 per cent click through rate from a personalised abandoned booking campaign.”
Share