Online giant Amazon has topped the Facebook league table in the latest social media benchmark results from eDigitalResearch for the first
time in the benchmark’s three year history. The research found that Amazon now has around 3.8 million followers, almost half a million more than any other retailer on the site. ASOS also features in the study as its Google+ account has over 2 million followers, just half a million less than their more established Facebook account.
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