Frozen food specialist Iceland has begun trials of its new online shopping service that allows customers to place orders up to 10pm for free next day delivery, subject to a minimum order value of £25. The trial is currently taking place at selected Iceland stores in the North West, North East, London and the South West, and will be extended further to selected Iceland stores throughout the UK in the coming months. The launch of the online service, which offers shoppers the option of payment for online orders through PayPal, has been supported by a £250,000 investment to create a new centre of excellence at Iceland’s head office where training will be provided to home delivery drivers, in-store pickers and store managers.
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