Tesco has made hundreds of movies and TV shows available to
watch for free online for its 16 million Clubcard members via Clubcard TV.
Understood to be the first retailer in the UK to reward its customers with
their own online movie and TV service, content on Clubcard TV spans comedy,
drama, kids TV, romance, thrillers and documentaries. The service was developed
by the team behind the Tesco movie and TV service blinkbox. Clubcard TV is
supported by targeted advertising based on users’ shopping habits; advertisers
signed up for the launch of the service include Kellogg’s, J&J, Colgate and
Danone. There are plans to extend the service to a range of devices including
games consoles, tablets, Smart TVs, Blu-ray players and set-top boxes.
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