Rapha Racing which is one the fastest growing businesses in the UK has opted to switch to a new platform to support its omni-channel trading activity with a “channel agnostic” offering. The site has been developed by Sceneric using the hybris solution and will enable Rapha to fast forward its ambitious international development plans. The London based upmarket cycling accessory brand has active offices in the USA, Japan, Australia and Germany, and is building a strong reputation amongst serious cyclists around the world. In addition to its direct-to-consumer offering the business has also developed a B2B portal to support its retail stockists around the world.
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