Supergroup has acquired the SMAG Group which consists of SMAC A/S, SMAC retail A/S and SAMC Norge A/S, its successful and long term Scandinavian distributor. The purchase returns to SuperGroup the rights to trade the Superdry brand in Denmark, Norway and Finland, and welcomes a strong team from SMAC, led by Stine Elmkvist and Lars Thygesen, into the SuperGroup team. The business was acquired for an undisclosed sum, and pad for in cash from internal resources.
Julian Dunkerton, CEO of SuperGroup said, “the acquisition of our Scandinavian partner follows the purchase of the Spanish and German distributors last year. Our Pan-European strategy is progressing well and we will provide an update on developments at the time of our prelims on July 10th.”
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