Tangible which developed DonorPro and DonorScope for the fundraising sector is to offer the data tools to other organisations seeking to better exploit their data. DonorPro combines client data with demographic and research datasets to enable marketers to understand how customer profiles compare to other competitive sectors, or to the whole UK population. Donoscope plots donor (or customer) journeys so that marketers can understand behaviours, attrition rates, profitability and value at each stage. Clients include Macmillan, UNICEF UK, and the Royal British Legion.
Share