Topshop and Burton are deploying Qubit’s digital experience management platform to gain insight into their online visitor experience to be able to deliver meaningful personalisation in real time with pin-point accuracy. The new platform enables the teams working with Kate Walmsley, Digital Director for Topshop, and Richard Wilson, Head of Digital for Burton, to AB test, personalise and optimise the digital experience across all channels and to create valid hypotheses from both qualitative and quantitative data. Qubit collects vast amounts of data about users’ interactions which marketers can then use to drive conversions, boost lifetime value and increase customer satisfaction without the need for specialist IT resource.
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