Wyndham seeks Single Customer View

Wyndham Exchange & Rentals which operates some 25 holiday businesses Europe, the UK and the USA has appointed Blue Sheep to provide a single customer view for its cottages4you, Hoseasons, Canvas Holidays, and Landal GreenParks brands.

Andy Wyatt, Wyndham Exchange & Rentals VP, European Program Office, said “Data is key to our business and Blue Sheep has all the credentials to help us use our data to drive real business advantage. The implementation of a Single Customer View  across our brands in Europe is expected to improve “repeat” bookings from our existing customer database, which has a lower cost of acquisition than new customers. As well as improving our marketing effectiveness, this single view of the customer enables cross-marketing opportunities for our brands.”