Organisations
across the world can now better understand the household income of their
customers and markets with the launch of
Callcredit Information Group’s unique IncomeFocus
product.
IncomeFocus providescompanieswith an accurate average income
value at a highly granular geographical
level across over 40 international markets.Created using the most precise and comprehensivedatasets available within
each nation it correlates
strongly with ‘actual’ wage levels
and, unlike similar products in the market place, uses local currencies rather
than an arbitrary index.
Companies
can nowbetter understand buying behaviours
and affordability when combining Callcredit’s IncomeFocus with the household size, tenure and rent/mortgage payment
indicators currently available within Callcredit’s existing global consumer classification and segmentation suiteCAMEO, which
provides a geo-demographic view of consumers across six continents.
Martin Bradbury, International Client Services Director, Callcredit said:“With household income levels proven to be highly discriminative
when segmenting customer and prospect files, IncomeFocus will particularly benefit those global brands whose products are
only available to prospects who reach a given income threshold.
“IncomeFocus provides a step-change in the
ability for organisations to understand spend capacity through earnings across
40 international markets. Unlike other existing solutions it provides a
tangible income figure using local currency, which gives businesses the most
accurate view of their consumers spending power.
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