Craft Retail Group, a division of Peterborough based Ideal Shopping Direct, has announced that it will launch its successful Create and Craft TV shopping format in the United States. The bespoke U.S. channel will be broadcasting “live” and “as live” initially into around 40 million homes with offers from new and established brands in paper craft, sewing, quilting and knitting as well as developing niche crafts. The TV channel will be supported by an eCommerce and apps platform which will merge live streaming, product and educational “how to’s” 24 hours a day.
Ideal Shopping Direct operates a number of specialist TV shopping and eCommerce brands including specialist gardening brand leadthegoodlife.com and is owned by Inflexion Private Equity.
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