Shop Direct which operates Very.co.uk Littlewoods.com and isme.com saw sales increase for the six weeks up to and including Friday 27th December 2013 by 5 per cent over the same period in 2012. Its newer brands Very.co.uk and isme.com delivered a combined retail sales increase of 27 per cent whilst its older brands Littlewoods.com and KandCo.com saw sales decline by 5 per cent. The busiest week for Shop Direct commenced on Saturday 30th November with Monday the 2nd December -Cyber Monday – turning out to be the busiest single day of the period. Digital sales growth of 14 per cent was recorded taking the percentage of online sales as a total across the business to 84 per cent with mobile growing by 64 per cent.
Group CEO Alex Baldock said “We’re proud to report a record Christmas for Shop Direct. We’ve come through an exceptionally tough environment and come through it stronger. This Christmas as another milestone on our journey to being a world class digital retailer, as our department store range, unique financial services offer and ever-growing eCommerce capabilities allowed us to make good things accessible to more people. We’ve made big strides in eCommerce.Mobile exploded as a source of both traffic and sales. More than half of visits to our websites came from smartphones and tablets this Christmas. By 2015 we expect every transaction to involve a mobile device at some point on the customer journey. It’s hard to overstate how important this trend is, and we mean to stay on top of it.”
Shop Direct has annual sales of £1.7 billion and its websites receive an average of 800,000 visits a day which result in the business delivering over 46 million products each year to five million active customers.
Share