Screwfix has extended its multichannel offering with the launch of a new partnership with Ideal World. Screwfix will test an offering ot branded tools targeting DIY enthusiasts on Sky Channel 644, Freeview channel 22, Freesat channel 812, and Virgin channel 747 from 17th May.
John Mewett, marketing director at Screwfix, explains, “At Screwfix we are committed to meeting the specific needs of each of our customers, by offering industry-leading availability of product and multichannel ordering facilities. We are continually looking to explore new ways to provide the ultimate in convenience, value and product leadership for our customers and believe that the partnership with Ideal World provides an excellent opportunity to do this. We are confident that the trial will provide the perfect addition to our network of 335 stores, successful website, and UK based call centre and look forward to receiving feedback from customers purchasing via the channel.”
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