Citruss TV, which is based in Dubai, has received investment from Valoris Capital to support its expansion. The growing business will use the funding to expand its ecommerce and mcommerce activity in its 17 markets in the Middle East and North Africa. The multichannel business was launched in 2005 and via satellite channel broadcasting can reach some 350 million consumers in the region. Co founder Nicolas Bruylants said “this new funding will enable us to build on our current momentum in the fast growing markets in this region. As the leading multichannel home shopping company in MENA, we are able to attract the highest level of talent to create new and innovative experiences for customers.” The amount of investment has not been disclosed.
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