JoJo Maman Bebe has recorded 19 per cent growth in its international sales for the year to June 2014 along with overall sales growth of 23 per cent in a sector which has seen disappointing performance from Mothercare, Kiddicare, and Mamas & Papas. The results were enough to see the business, founded by Laura Tenison MBE, named National Champion in the European Business Awards.
JoJo Maman Bebe continues to expand within the UK and Ireland via direct sales to consumers and has 600 strong staff employed across its Newport head office, London office, and its 63 strong store chain. In overseas markets the business supplies its ranges to other retailers and currently leverages a network of agents for the United States. In 2015 it will open a distribution centre in New Jersey to support the launch of a direct B2C offering for US consumers.
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