Following
an extremely successful year, Apricot Clothing is commencing with a new affiliate marketing partnership with Plymouth-based
company, Optimus Performance Marketing.
Apricot Clothing, founded in 2007,
produces beautiful clothing collections that
uniquely appeal to both mother and daughter. With a view of bringing something
new to the high street, Apricot delivers a range of women’s wardrobe
needs, from everyday staples to on-trend fashion pieces.
With a national
presence in the UK and Ireland, a large international concession presence
in Germany, and concessions in Czech Republic and Italy, Apricot Clothing
boasts 10 standalone stores and concessions in over 350 retailers, such as New Look, Debenhams and House of Fraser.
Through the new partnership, the
specialist team at Optimus will be putting emphasis on increasing the drive of
Apricot Clothing¹s sales through non-discounted traffic, as well as an
increased amount of site visits through the build-up of content links and blogging
activity.Rachel Peat, Head of Ecommerce at
Apricot Clothing, has the following to say on the
recent partnership:“Here at Apricot we were looking to grow and expand our
affiliate programme, but wanted to seek expert advice on how to do so. We were keen to partnership with an
organisation that would let us have an active role within the affiliate program
and Optimus fits this profile perfectly.Our hopes are that this
is a long term partnership that will evolve over time.”
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