Galeries Lafayette has selected RichRelevance to deliver highly authentic and engaging customer
experiences at every touchpoint. By using RichRelevance, Galeries
Lafayette can tap into real-time data to
present tailored recommendations to help shoppers find what they
need—quickly and easily—as they shop online or in-store. Galeries
Lafayette will leverage the solution to up-sell and cross-sell shopper-specific
merchandise to increase sales and AOV, and use specific shopper insights to
target campaigns and promotions in real-time both online and offline. Additionally,
Galeries Lafayette will take the first step in personalising the in-store
shopping experience by delivering product recommendations on tablets held by
sales associates.
“Galeries Lafayete is an iconic brand recognised world wide for high
fashion, quality, variety and service. We are delighted to be selected to
partner with Galeries Lafayete to achieve ongoing innovation in the key area of
personalisation,“ said Nicklas Larsson, EMEA Managing Director for
RichRelevance.
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