A number of promotions have been made at American Golf in the wake of the departures of its trading director Trudy Hills and Mark Schofield who held the role of head of merchandising. Andy Ward assumes responsibility for clubs and equipment with Caroline Houghton taking on clothing and footwear. Meanwhile John Cheesbrough will be heading up ecommerce sourcing. Late last year it parted company with its head of finance following the exit of its chief financial officer and CEO Kevin Styles. Alan Fort is currently heading the business which is owned by Sun European.
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