Shop Direct is to cease to produce its Littlewoods catalogue having scaled back its distribution over the past few years. Only 300,000 copies of its most recent catalogue were distributed which is down from 5 million five years ago, and 25 million at its height. The business has said it will be producing more tightly paginated and targeted “brochures” or customer magazines in future and will use the cash it saves on big catalogue production and distribution to improve its online offering. It will also continue to service telephone orders via its contact centre.
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