International fashion business Sixty Distribution has
chosen the innovative mobile commerce solution PowaTag to transform the
shopping experience for its customers around the world.
Sixty Distribution is a global fashion brand
headquartered in Italy with operations in 27 countries, incorporating brands
such as Energie, Miss Sixty and Killah. Shoppers in 24 countries around the
world, including the UK, Italy, Germany, France and Spain, will be able to
instantly buy from the Miss Sixty and Energie online catalogues with just a tap
of their smartphone. The brand is the first in the world to simultaneously
launch PowaTag across multiple international markets.
The technology allows customers to buy the latest
fashions from Miss Sixty and Energie online. Sixty eight per cent of all items
are abandoned online before the purchase is completed, with long purchase forms
as a leading cause of attrition. With PowaTag the brands will be able to
reclaim lost sales by letting customers skip lengthy registration forms.
Buying through PowaTag is instantaneous. After
downloading the app and registering in minutes, consumers can complete
transactions in seconds with pre-stored information.
The partnership marks the next step in Sixty
Distribution’s mission to create a multichannel world for its customers after
launching its eCommerce site last year. The launch will be followed by the
integration of PowaTag in Miss Sixty and Energie physical stores to merge the
online and the offline shopping experience.
Sixty Distribution general director, Domenico Gentile
comments: “The Sixty Distribution aims to offer a better shopping experience to
its customers and the partnership with PowaTag is a great opportunity to become
the world’s innovators in the e-shopping industry. We are proud to be the first
company in the world to adopt a full integration of PowaTag internationally,
which allows us to offer a faster and more exciting shopping experience to our
customers around the world”.
Dan Wagner CEO and Founder of Powa Technologies,
commented: “The full adoption of our technology by Sixty Group is proof of
their great expectations in our solution’s ability to transform the customer
experience both online and in-store. Cutting-edge companies like Sixty Distribution
have understood the importance of seeking out innovative new approaches for
their customers.”
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