Following its recent announcement that German retailer Zalando acquired a 20 per cent minority share for a single digit million pound sum, fashion technology and services company Anatwine has confirmed it has grown from two members of staff to 75 and is now in negotiation, contracted or live with 150 of the world’s 200 top fashion brands and retailers, including House of Fraser, Zalando, Superdry, Next, Adidas and MARC O’POLO.
Anatwine, which counts Sir Terence Leahy, former CEO Tesco, Robert Willett, former CEO Best Buy International and the William Currie Group amongst its investors and board members, is set for further growth in the UK and internationally, as it continues to expand its global online network of the world’s top fashion brands and retailers. The company anticipates increasing its headcount in the UK to over 100 in the next three months and has plans to open a third office in New York before the end of 2015.
Chris Griffin, CEO and Founder, Anatwine and business entrepreneur, comments: “The Internet has fundamentally and irreversibly changed consumers’ shopping habits. To date, though, retailers’ processes have remained largely unchanged. We recognised that by developing the technology to connect our clients’ business processes through a single integration, Anatwine would present an infallible proposition to brands and retailers. It allows them to collaborate seamlessly to drive up sales, improve reputation and provide consumers globally with the product they want when they want it.”
He continues, “We are very proud of our success in such a short period of time; a result of a very clear business focus and hard work. However, our ambition is to fundamentally transform the fashion retail model across the world, and are hungry for our next phase of growth both here in the UK and internationally.”
Sir Terence Leahy adds, “As a country, the UK must celebrate the entrepreneurship of individuals like Chris and companies such as Anatwine. The fast growth of the digital economy improves the UK’s overall economic growth rate, but it is the vision that these businesses bring that creates both wealth and truly puts Britain on the centre stage for global digital innovation.”
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