Borderfree, an international e commerce services provider,
owned by Pitney Bowes, which integrates
with retailers’ existing ecommerce platforms and international operations has
launched in the UK with an initial 11 retailing clients. The UK is considered
to be a prime market for the service provider as British brands are in demand
the world over and UK businesses have few reservations when it comes to
exporting. There is suggests Lila Snyder, president of global ecommerce at
Pitney Bowes, a potential £28 billion overseas opportunity for UK brands.
In the USA, Borderfree currently works with 175 retailers
enabling them to sell to customers in some 200 countries. Among the initial UK participants are Aspinal
of London, Browns, Soletrader, Space NK, and Harrods. Snyder commented “UK
retailers are some of the most sophisticated in the world and we’re excited
about the opportunity to unlock international demand and scale global online
sales through Borderfree’s platform. The UK ecommerce sector is already quite
mature, and the vast majority of major retailers have been offering
international sales and shipping for some time.
“Borderfree simplifies and improves that process; lowering
barriers by making it easier for consumers to shop and simple for retailers to
meet that demand. It has been a powerful model for our American clients and
we’re excited to work with British brands to bring their rich retailing
heritage and unique products to global consumers.”
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