Subscription based delivered healthy snacks supplier Graze has entered the retail channel with Boots, WH Smith and Sainsbury’s as stockists. Graze, which is active in the UK ad US markets, recruits customers who sign up and commit to a set period during which they will receive weekly deliveries. It deploys a mix of direct and digital marketing media and offers including free trials to acquire new customers and generated sales of £68 million for its most recent financial year. Sales via retailers open up a new channel for the brand and will, it claims, offer a healthier option for impulse buyers at a time when sugar laden products are coming under fire.
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