Wehkamp has commenced with its implementation of inRiver PIM (product information management) to speed its time to market with higher quality information. The business has some 180,000 products from thousands of suppliers and had been seeking a more structured consistent approach to managing the product content and related media files like images, videos, manuals and related digital assets. Wanting to achieve efficient management of its growing product assortment and support its new online platform the business sought a flexible PIM that could manage a large volume of products and handle the product variety from a single source.
It chose the inRiver PIM as the central product repository between the operational ERPs and the customer touchpoints. Wehkamp, which has over 1.7 million customers, 180,000 products, 145 million visitors and 7 million shipments a year, is one of the largest webstores in the Netherlands with around 90 per cent of all households as customers. It is working closely with inRiver PIM partner Xsarus for the implementation.
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