Astley Clarke has selected Global-e as
its cross-border commerce partner to accelerate its international
online expansion and deliver an improved ecommerce experience to customers in international markets. The luxury jewellery brand is now live with the
Global-e solution, with localised ecommerce available in over 200
markets worldwide.
Astley
Clarke is not new to international retail; the brand has shipped to
over 100 countries in the last five years. Growth to date has largely
come from a UK and US customer base with typical cross-border barriers
to ecommerce such as shipping rates, import duty calculations, local
returns, and difficulties supporting local currencies and payment
methods hampering conversion in territories further afield. Astley
Clarke shoppers in the UK were three times more likely to convert than
international shoppers, which prompted the brand to explore how it could
establish itself more firmly as an international, multi-channel, luxury
brand.
To
be competitive in international markets, Astley Clarke needed to
deliver a more engaging customer shopping experience that matched the
high standard of treatment that UK customers received. In particular,
Astley Clarke wanted to offer the ability to pay with local currency,
different payment methods and the option to pre-pay all import taxes and
duties. Like many other retailers, Astley
Clarke found it difficult to justify in-house investment in localising
its platform for international markets, and realised it could find a global partner to better service its needs and meet international sales expectations.
Astley
Clarke’s CEO Scott Thomson joined the retailer in 2013 with a mission
to drive global growth. Commenting on Astley Clarke’s partnership with
Global-e, he said: “We wanted to partner with an ecommerce provider
that had demonstrated results. Global-e doesn’t just house software
people – their strong competency in delivery gave us confidence that
they understood how markets grow and they could adapt customer service
strategy accordingly. After a smooth and guided implementation process,
this is just the beginning of a strategic partnership between Astley
Clarke and Global-e which will see us moving ahead with
our international goals as we transform shopping in local markets
through investment in more efficient and engaging ecommerce
experiences.”
Nir Debbi, co-founder and CMO at Global-e, commented,
“Retailers today are looking to drive growth by targeting shoppers
overseas, however a major barrier has been poor customer experiences for
international shoppers resulting in low conversion rates . Shoppers
expect more from the online retail experience and features like
effective shipping, guaranteed landed cost, localised pricing and
currencies, and no surprise fees or duties are not just nice-to-haves,
but essential components of a seamless shopping experience. Astley
Clarke understands just how important this level of personalisation is
in the competitive retail market, and their commitment to delivering
localised shopping experiences will be the driving force for impressive
international growth.”
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