Over 12 months, the designers selected to participate in Future British
will benefit from Boden’s expertise. As well as financial support, they
will receive mentoring in all areas key to building a global brand,
including product development, brand identity, PR and marketing. Not to
mention the opportunity to connect with Boden’s customer base of 1.5
million globally. Recipients of Future British, a Boden-led
programme, will also gain access to the brand’s leadership team:
Chairman Johnnie Boden, CEO Julian Granville, Product Director Matthew
Hilgeman and Global Brand Director Penny Herriman.
“I’m
thrilled to announce our collaboration with the BFC to support start-up
designer brands in Britain,” says Johnnie Boden. “The aim of Future
British is to give these individuals the opportunity to succeed as the
next big clothing brand.”
The BFC will provide
additional support through the BFC Fashion Business Network. Future
British participants will receive business development and mentoring
from partners across all business areas, including legal, accounting,
production, content and communications.
“Future
British is an exciting collaboration between Boden and the BFC,
highlighting young, product-driven designers to a new audience,” says
BFC CEO Caroline Rush. “Utilising the resources of Boden, Future British
aims to help young talent create great product at a good price point to
establish viable business models and, ultimately, successful brands.”
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