Mirakl, an online marketplace platform provider, has announced a strategic partnership with ChannelAdvisor, a leading provider of cloud-based eCommerce solutions. The joint solution enables retailers and branded manufacturers to integrate, manage, and optimise merchandise sales across hundreds of online channels. Through this partnership, Mirakl customers can now choose to add the Access ChannelAdvisor program to their overall marketplace solution.
With this ChannelAdvisor plug-in, Mirakl customers gain access to one of the largest database of sellers in the world, and can easily onboard new sellers to their marketplace. ChannelAdvisor features a rich diversity of audiences and niches, allowing Mirakl’s customers to quickly identify new pools of demand, and to diversify and expand their global reach. Likewise, sellers that use ChannelAdvisor also have access to marketplace sites built using Mirakl’s technology and may sell their offerings to new audiences.
“We are pleased to partner with Mirakl to help bring an even more comprehensive and diverse e-commerce network to retailers in the U.S. and abroad,” said Mark Vandegrift, ChannelAdvisor vice president of marketplaces product management. “With Mirakl’s technology platform and ChannelAdvisor’s vast network of merchants, retailers now have access to a robust solution and the opportunity to stay competitive in a complex industry.”
By adding Access ChannelAdvisor to the Mirakl Marketplace solution, retailers can better manage the synchronization of all product and order data across ChannelAdvisor and Mirakl via a seamless API-based integration.
- Real-time product updates across channels – customers can add and update product content, updates to quantity and price, and enable or disable products on the site.
- Expanded visibility into order fulfilment – customers gain the option to work cohesively with ChannelAdvisor sellers to manage orders, shipment details, and actively manage cancellations and refunds.
“A successful marketplace strategy requires retailers to implement an enhanced commercial strategy that incorporates the right sellers and partners. As a leader in marketplace integration, ChannelAdvisor was a natural choice for us” said Adrien Nussenbaum, U.S. CEO and co-founder, Mirakl. “Through Mirakl’s partnership with ChannelAdvisor, our customers now have access to a wealth of great brands and distributors that will enrich their marketplace offering.”
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