Competition in the home delivered groceries market is likely to speed up following Morrisons’ re-negotiation with Ocado which will enable it to expand its online offering. Morrisons has secured a lifting of restrictions on store picking which will enable its own staff to service online orders from all stores as well as a reduced fee for R&D. Morrisons will take space in Ocado’s Erith distribution centre to expand its coverage as well as the product range it can offer to its customers.
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