Kibo, a cloud-based unified omnichannel commerce platform has announced the release of its integrated B2B eCommerce solution which provides merchandising and marketing tools to actively engage and support B2B customers within a B2C shopping experience.
Kibo’s built-in B2B solution is designed specifically for B2B resellers, manufacturers, and merchants, allowing them to use one eCommerce technology platform to manage both wholesale and retail transactions on their websites. Merchants can integrate their B2C and B2B capabilities in one solution, allowing customers to easily shop on both sites with common branding and an optimised user experience.
“Every B2B buyer started out as a B2C buyer. The expectations for a pixel perfect, polished and rich shopping experience are, if anything, magnified in a B2B buying journey where the stakes and potential spend are much higher,” says Jennifer Sherman, SVP product & strategy, Kibo. “Unfortunately, despite the clear desire from B2B customers for product discovery and purchase journeys that emulate the shopping we do in our off hours, too many websites fail to offer a compelling shopping experience, efficiency in ordering and personalisation for business accounts.”
“The Kibo approach allows clients to use the same platform site and store that they manage to service B2C customers for their B2B buyers,” continues Sherman. “The combined approach provides merchants with ease of management without sacrificing the native B2B capabilities necessary to sell to the business buyer.”
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