B2B online pure-player INDI chooses Intershop


B2B online pure-player INDI chooses Intershop

INDI, a Dutch supplier of technical and industrial components, has chosen Intershop Commerce Suite for its new e-business. INDI is a newly formed subsidiary of Kramp Groep BV, one of the largest and fastest growing technical wholesalers in Europe. With a strategy of selling purely online to the industrial maintenance, repair and overhaul market, the Kramp spin-off offers more than 400,000 products through its new web shop and focuses on small and mid-sized companies.

Customer centricity is at the heart of INDI’s business strategy, so platform capabilities that improve responsiveness and customer service were key in selecting the right e-commerce solution, which also needed to be reliable, flexible and agile. With the Intershop Commerce Suite offering a wide range of functionalities out of the box, customer and supplier management features, INDI was able to set up its new business within a short time frame of just six months, from project specification to web shop optimization and testing.

A key part of the e-commerce platform underneath the INDI web shop is Intershop’s Order Management solution, which supports the web shop’s large catalog and transaction volumes and enables customers to see product availability in real time. It helps INDI manage the complex order orchestration, invoice to cash and return management processes, and allows B2B and B2C customers to access a range of fulfilment options, self-service functions, and after-sales services. In addition, Intershop’s Order Management solution improves INDI’s business agility, enabling the company to attract new suppliers and fulfilment partners much faster.

The eCommerce infrastructure powers INDI’s web shop, whilst connecting a network of suppliers and partners and has helped minimize channel conflicts. Hosted in the cloud, it will form a solid and reliable base for growth, allowing INDI to add further product assortments and address new markets.

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