Jack Wills is set to open its first German store later this year as a response to the strength of its online sales in the country. It is understood that other countries where the brand has achieved good levels of online sales are under consideration. Founder and CEO Peter Williams said “What we are trying to do is get well balanced in our business so that it is equally split between UK and international. It doesn’t matter which channel the sales come from, simply that our revenues and profits are well balanced because then foreign exchange becomes irrelevant because you have a natural hedge.”
There are currently 82 Jack Wills stores worldwide, 66 of which are in the UK. The rest are in the USA, Hong Kong, Singapore, Macau and Kuwait.
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