Carpetright which has enjoyed a 74 per cent uplift in online sales over the past year has adopted Qubit’s personalisation technology to drive ongoing digital marketing programmes. The campaigns are aimed at driving store visits as well as online ordering.
Mike Traill, Carpetright’s head of digital commented “Online has become an essential part of the customer journey at Carpetright as we focus on customer experience driven sales. If a website visitor doesn’t convert, it’s likely that we’ve lost them. This means we need to provide visitor experiences that engage them, like the opportunity to conduct pre-purchase research on ranges, as well as requesting samples. By partnering with Qubit we’ll provide an online experience which can be personalised to each visitor every time they visit.”
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