Menswear brand Oliver Sweeney, famous for its handcrafted leather shoes, has launched a referral marketing campaign powered by Mention Me, as part of a wider customer acquisition drive.
Founded in 1989, Oliver Sweeney has now expanded into clothing, fragrance and accessories. It has built a loyal, engaged and receptive customer base, which is passionate about the unique products and story of the brand, and the team is keen to provide these customers with a platform to easily share positive experiences of the brand to drive new customer acquisition. To achieve this it is using Mention Me, a SaaS technology, to capitalise on word of mouth referrals.
According to Oliver Sweeney’s Alex Barbier, “Our large and very loyal customer base has grown to a great degree by word of mouth. Our story and success is based upon the tailored, individual design journey for every product, and the beauty of the end result demonstrates this. A referral platform, therefore, provides the ideal mechanism for us to reward our customers, and enable them to help us bring new customers into the fold. The Mention Me solution enabled us to get up and running quickly and we love the “refer by name” functionality which makes it easy for referrals to become part of a natural conversation”.
Andy Cockburn, CEO of Mention Me comments “We are delighted to be working with Oliver Sweeney, and expanding our menswear brand portfolio. They have a loyal engaged customer base, and our rigorous AB testing will help them understand which offers resonate best”.
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