Monetate, a specialist in personalisation technology, has announced enhancements to its core offering. New capabilities allow decisions to be pushed to any channel – in-store, call centre, email, website, mobile app, etc. – via API or server-side integration, resulting in the ability to make real-time decisions from anywhere.
Monetate designed these enhancements to bridge the gap between the brick-and-mortar and digital touchpoints brands use to interact with customers. Bolstering artificial intelligence capabilities, which leverage customer data to present each customer with the best possible experience, prompts conversions and increases customer loyalty.
“Delivering individualised omnichannel experiences at scale requires a hefty combination of real-time artificial intelligence and a globally distributed infrastructure,” said Brian O’Neill, chief technology officer at Monetate. “We’ve spent more than a decade assembling the team and the technology to build that so our clients don’t have to.”
“Monetate has long been an innovator in the personalisation space, and these new enhancements to The Engine are no exception. Now brands are able to create individualised experiences for their customers in all the places they interact,” said Maribeth Ross, senior vice president of marketing at Monetate. “Our customers are already seeing incredible results across channels, from call centres to brick-and-mortar stores to apps, in real-time and in a way that simply wasn’t achievable or scalable – until now.”
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