The UK’s largest arts and crafts retailer has launched a new mobile website to provide frictionless shopping journey for craft lovers looking to quickly find the supplies they need and checkout easily online.
The new site is built on the Mobify Platform, leveraging the latest mobile technologies for retail sites to make them look and feel like an app, without an app store download. Hobbycraft’s strategy for engaging use and broad reach via the mobile web are important differentiators as the retailer seeks to reach consumers of all ages fueling the growing trend in arts, crafts and home baking across the U.K. Hobbycraft’s PWA launched in December and is available from its website.
Daniel Collier, multichannel development manager at Hobbycraft. “We raised a challenge to find the best possible way to communicate with shoppers as well as deliver a best-in-retail purchasing journey. Through its unique approach to combining the latest mobile web technologies and mobile shopping best practices, Mobify exceeded our expectations. We now have a very fast site with far easier navigation, as well as app-like features such as add-to-homescreen and the ability to send push notifications — in short, the best possible mobile customer experience available today.”
To deliver the Hobbycraft PWA Mobify partnered with solutions provider ITG.Speed is a key feature of the new Hobbycraft site. The platform typically at least doubles the speed of previous mobile sites as demonstrated by Debenhams, which launched one of the UK’s first retail progressive web apps last quarter.
With more than 90 stores nationwide and over 25,000 products for all hobbies, Hobbycraft has a three million-strong Hobbycraft Club, new initiatives for helping fans share their creations online, and what is said to be the U.K’s No.1 craft blog, along with the first PWA in its niche.
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