Tinyclues, which supplies intelligent marketing campaign solutions, has launched Tinyclues Action. The solution allows marketers to plan complex campaigns across digital and direct media and generate additional revenue through intelligent targeting. Tinyclues counts Brand Alley and Charles Tyrwhitt amongst its UK customer base and completed a US$18m series B funding round in February in order to expand operations in North America and EMEA.
“Artificial intelligence is the driving force that will reshape marketing for years to come. With this funding we will continue to massively invest in R&D in order to achieve this vision,” said David Bessis, founder and CEO of Tinyclues. “We will expand our product with more analytics, better support for omnichannel, more automation and more prescriptive capabilities. Eventually AI will enable marketers to simply focus on strategy and business goals without worrying about quantitative micro-decisions,.”
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