The Hut Group has added to its roster of beauty brands with the acquisition of specialist cosmetics business Eyeko. Eyeko originally began as a multi-category make-up brand in 1999, before to moving to specialise in high-performance eye products.
Eyeko products are stocked by stores in a number of countries including the UK in, for example, Selfridges, Space NK, and Sephora. In addition the range is available direct to consumers via The Hut Group’s own online store lookfantastic.com
Matthew Moulding, founder and CEO of the Hut Group said: “Eyeko is a great addition to THG’s portfolio of brands, with a strong positioning within the cosmetics market.”
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