Beauty Bay customers will now be able to use Klarna’s Pay later service when checking out online, enabling shoppers to receive their products and pay for them up to 30 days later, with no interest or fees.
The announcement comes as Klarna also launches its latest research into the beauty industry. Shoppers who purchase beauty products online have shown that access, variety and ‘getting there first’ are top of their priorities, with 55 per cent of shoppers preferring to shop online for beauty products so that they can access the latest products earlier.
Beauty shoppers have also stated they want the basics done right when it comes to online shopping. Returns (38 per cent), reviews (37 per cent) and only showing items in stock (36 per cent) all top the table for how to improve shopper experience; in comparison to inspirational recommendations (20 per cent) or better personalisation (19 per cent) which has less appeal.
Shoppers are also happy to invest more cash to secure better quality (73 per cent), or longer lasting (74 per cent) products, and a further 53 per cent would like to be able to split the cost of these more expensive items.
Skincare (42 per cent), bath and body products (34 per cent) and haircare (33 per cent) were shoppers’ top products to purchase online.
David Gabbie, Joint Executive Officer at Beauty Bay, said: “Our offering is hugely influenced by customer demand, the latest trends and the most innovative breakthroughs in beauty technology. We pride ourselves on bringing the best of everything straight to our shoppers. Naturally, making sure our customers have the best possible user experience is of the utmost importance to us. Partnering with Klarna to offer their Pay later solution means we can give our customers more freedom and flexibility when buying online — helping us to boost sales, drive loyalty and increase customer satisfaction.”
Luke Griffiths, General Manager at Klarna UK added: “Payments play an integral role in the online user experience. At Klarna, our aim is to help retailers give their customers more control over how and when they pay, so we were really pleased to have been approached by Beauty Bay this year. Consumers want to be able to pay later for beauty, with our latest research showing 78 per cent of online beauty shoppers would be more likely to purchase an item online if they could pay for it after delivery. It has big potential for the industry and Beauty Bay is leading the way.”
Share