Criteo S.A. (NASDAQ: CRTO), the advertising platform for the open Internet, has announced the acquisition close of Storetail, a French media technology company that enables retailers to monetise native placements on their eCommerce sites. Through the acquisition of Storetail, Criteo will expand its capability to offer a full monetisation platform to retailers. The deal is clearly aligned with Criteo’s focus on a broader portfolio, shifting from a single product to a multi-product platform solution.
“Criteo customers will now be able to monetise native ad placements with creative and innovative formats, including dynamic shoppable buttons (e.g. “add-to-basket”), directly on their eCommerce sites on a CPM basis,” said Cédric Vandervynckt, EVP EMEA, Criteo. “We are excited about our ability to empower retailers and their vendors with a comprehensive platform to generate incremental revenue and boost sales.”
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