BadRhino, part of the Yours Clothing group has opened a brand new standalone store in Bristol city centre.
BadRhino, which launched in 2015, is a rapidly growing Big and Tall menswear brand. The brand is best known for its wide range of casual, affordable men’s fashion with its refined offering going up to 8XL; including shirts, polos, denim and everyday wardrobe basics. The full range is also offered in ‘Tall’ fit which features longer length trousers up to a length 36, extra body length and longer sleeves across all styles.
The opening of standalone stores is a new venture for the menswear fashion brand. After the success of showcasing the range in over 50 Yours Clothing stores across the UK, the brand has opened several standalone stores in 2018 alone, including stores in Peterborough, Norfolk and Lincolnshire as well as internationally in Germany. The overall strategy is to grow the brand significantly over the next year and new stockist deals with ASOS, Zalando and other omnichannel retailers are so far proving highly successful.
Retail Director Karen Luton said: “We look forward to offering an exceptional BadRhino experience to both new and existing customers with our new standalone menswear stores. It is a very exciting time for the business and our newly recruited store teams.”
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