Edinburgh Woollen Mill is purported to be opening a further three Jaeger stores by the end of the year ahead of a larger roll-out. Jaeger currently has concessions in 24 of John Lewis’ stores but it is thought it will be unlikely to consider concessions in either Debenhams or House of Fraser stores. It opened standalone Jaeger stores in Lymington and Marlborough in October.
Lauren Day, group development director commented: “For our store strategy, we’ve looked at locations where Jaeger used to trade well in the past, as well as looking at new towns to find a new customer base.”
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