Mulberry has confirmed its commitment to developing more sales in China with the opening of a store on Alibaba’s Tmall Luxury Pavilion. The British brand joins other high ticket offerings including Burberry, Stella McCartney and Valentino. Its store attracted more than 300,000 visitors during its launch week.
Mulberry CEO Thierry Andretta commented: Launching the Mulberry flagship on Tmall’s Luxury Pavilion is an important step in growing our Chinese customer base and further developing the brand in key international markets.”
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