Waitrose & Partners has acquired a 110,000 sq.ft. facility in Enfield which will become a dedicated fulfilment centre for online customer orders in the Spring of 2020. This follows its announcement that it will treble its online revenues to become a £1bn business within three years having agreed terms with Today Development Partners to develop three further customer fulfilment centres.
Across the UK, Waitrose.com deliveries are picked and packed by Partners in each customer’s local branch. This enables the retailer to reach 81 per cent of active UK postcodes and offers significant growth in its online model. The combination of a dedicated centre working alongside shops has already proved a success in South London with a centre in Coulsdon which opened in 2015.
The full range of up to 27,000 branded and own label products is available with delivery in one-hour slots provided free for orders over £60 value.
Digital director Ben Stimson said: “Waitrose.com growth is rapid and we know there are many more new customers who would like to buy our products from us online. This centre is the latest in an exciting raft of investments and will ensure they have a really convenient, easy way to do so.”
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