Homebase has confirmed the appointment of a director for newly acquired Bathstore. Ian Penney will lead Bathstore, controlling its stores, new planned concessions in Homebase stores and the Bathstore eCommerce operation. Penney was previously B&Q’s category director for kitchens, bathrooms and tiling. He will report to Homebase CEO Damian McGloughlin who said: “Ian’s leadership qualities and experience delivering a customer-first approach will be instrumental to the business as we look to strengthen our showroom offer to customers.”
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