Lifestyle retailer Joe Browns has revealed that it will be appearing on the Ideal World shopping channel from September 13th in an exciting new partnership that will introduce the brand into millions more UK homes.
Ideal Shopping Direct is one of the UK’s leading multi-channel home shopping retailers, selling via TV channels and the internet. It will be stocking 188 of Joe Browns products, of which 16 will feature on the first live show, airing 3pm – 5pm on Friday 13th September.
Joe Browns, established in 1998 as a mail-order brand, has seen impressive growth in recent years. The success of the distinctive brand can be attributed to its unique brand proposition, a loyal customer base and its multi-channel approach – reaching customers via mail order, online, television shopping and, since 2017, bricks and mortar.
Jamie Martin, CEO of Ideal Shopping Direct, commented: “I am absolutely delighted that Joe Browns has chosen Ideal Shopping Direct as one of its distribution partners.
“Apart from having a personal admiration of Joe Browns products and the story so far, I feel that our customers will really benefit from having Joe Browns range of clothes and homeware goods showcased to them on our new high definition platform.
“We’ve invested in a bespoke set for Joe Browns as their distinct and unique style is one that we wanted to immerse our viewer’s in. We are developing Ideal World to have a wider range of products and we believe that Joe Browns is a fantastic fit to the type of customers who shop with Ideal World.”
Simon Brown, Managing Director and Founder of Joe Browns, who will be co-presenting the first show added: “With every endeavour, whether it be online, in-store or on TV, our aim is to interest, inspire and intrigue our customers. We’ve worked closely with Ideal World to design a completely personalised set that will really allow the essence and fun of Joe Browns to be projected through the screen and I couldn’t be happier with the result.
“Making people feel good is at the centre of what we do, and in joining Ideal World we’re hoping we can continue spreading the spirit of Joe Browns further and further.
“I have a strong belief that our brand can be as big as our imaginations allow it to be, and television certainly helps us achieve our goals.”
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