Menkind has acquired Qwerkity from the Book People. The Book People had bought Qwerkity from its founders in 2017 with the goal of extending its reach into online gift sales but had determined to sell it on following a change of direction. Menkind CEO Paul Kratman said: “We have a very clear vision of what we want to achieve with Qwerkity. Bringing the business into the Menkind family gives us a great opportunity to grow it using our digital, buying and fulfilment expertise.”
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