John Lewis has launched its online Christmas store earlier than usual following a sharp increase in searches for festive items on its website. It attributes lockdown to encouraging consumers to make an earlier start to seasonal preparations.
John Lewis Christmas buyer Jason Billings-Cray said: “Christmas celebrations mostly take place in our homes and we have seen how the lockdown has made people think more about their homes, so perhaps we shouldn’t be surprised that people are already thinking about how they will decorate their homes this Christmas.”
The range will be available online only until September 25th when it will appear in John Lewis department stores.
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