Research from online retailer, Studio.co.uk, has revealed a growing trend for ‘squad shopping’ – using video calls or screen sharing technology to shop online with friends and family.
The research found one in five British consumers has been ‘squad shopping’, as people adapt to life in lockdown. And, 40 per cent of those surveyed think they are now better at spotting a bargain and would describe themselves as ‘savvier shoppers’ since the start of the pandemic.
Other findings include that two thirds (62 per cent) of consumers are more likely to think about a product’s value before purchasing. This is due to money becoming more important to many (37 per cent), so people are choosing to spend wisely. Likewise, a quarter (24 per cent) put it down to having more time to browse.
Whilst many have reduced their shopping and spending, more than half (55 per cent) say this is because they have become much more aware of their cost of living, according the the research.
Chris Chalmers, marketing director at Studio.co.uk, said: “It’s encouraging to see that despite lockdown measures, people are finding new ways to socialise virtually and go about their regular leisure activities with friends – even if it is a little different to what they’re used to.
“As more households have to separate, people are really valuing the importance of staying connected.”
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