Morrisons will offer customers in the emergency services, care workers and armed forces who hold a Blue Light Card a 10 per cent discount on their shopping in its stores.
The move follows on from the 10 per cent discount offered by Morrisons to NHS and school staff across the country.
The Blue Light Card is a recognised national scheme which provides card holders with a range of discounts from large national retailers to local businesses including holidays, days out and insurance.
“The Morrisons discount, which is valid until after Christmas, is a thank you to the thousands of key workers including social care workers who have gone above and beyond their usual roles to provide care and support to the British public throughout the Coronavirus pandemic this year,” the retailer says.
Blue Light Card holders will also be able to participate in a dedicated shopping hour alongside NHS workers and school staff from 6am-7am (Mon-Sat) before Morrisons stores open to other customers.
David Potts, Morrisons chief executive said: “Our emergency services, social care sector and armed forces have worked tirelessly this year to provide support to the many people who need it across the UK, often in exceptionally difficult circumstances. This discount is a thank you for all that they have done and continue to do for us all.”
Card holders can claim the 10 per cent discount on their groceries by presenting their Blue Light ID card at the till in any of Morrisons 498 stores across the UK.
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